Content for business-to-business and consumer marketing and PR.
Richard Engling provides marketing and PR content for industrial technology and food and beverage processing, as well as the educational, entertainment and consumer markets. His flexibility as a writer is demonstrated by the broad range of projects he has written and by the fact that he is a published novelist and playwright.
Richard's assignments have ranged from ads and brochures to campaign concepts, corporate communications, direct mail, press releases, sales aids and presentations, speeches, industrial videos, articles, technical backgrounders, push campaigns, web sites, and special advertising supplements.
Industrial Technology Products and Services: Richard quickly understands the design, operation and user benefits of software, equipment, and technology services. He translates the language of engineers into copy that can be appreciated by both technical and non-technical prospective customers.
Web Site Development: Richard provides web site content, navigation design, and integration with your overall marketing plan.
Food and Beverage Equipment and Services: Richard writes for manufacturers of food processing and packaging equipment as well as for trade magazines serving the food and beverage processing industry. Clients who sell to the global market value his ability to write clear and exciting copy that translates well to other languages. (Richard has a good knowledge of Spanish and a smattering of French).
Trade and Business Publishing: Richard has been involved in new magazine launches, on-going promotions, and the conception, marketing and editing of special advertising supplements.
Richard is often included in clients' business strategy reviews and is a regular member of the development and presentation teams for the advertising agencies that hire him. He frequently provides project management services.
Richard's clients have included software developers, associations, manufacturers of plastics and injection molding equipment, electronics, production equipment, scientific instruments, and others:
ABA Journal, AlliedSignal Plastics, Allstar Fasteners, Inc., American Journal of Ophthalmology, Bakery, Blitz Corporation, Bosch Packaging Technology, Breakthrough Technologies, Burford Corporation, Business Week, Cambridge Instruments, Chemical Processing, Cherry Corporation, Closetech International, Continental Can Corporation, Continental Container Systems, Control Engineering, Dairy Foods, Electro-Motive, Electronic Distribution Show Corporation, Ferro Pfanstiehl Laboratories, Food Product Design, Fortune, Gorman Publishing Co., Grayhill, Inc., Honeywell Plastics, Impaxx, Inc., Interior Landscape, IEEE Media, InterPost Systems International, ITW Hi-Cone, ITW Linx, Jack Richeson & Co., Jumbocel Systems, Inc., Kroehler Furniture, Ligature, Inc., Maintenance Technology, Managing Automation, Martin Engineering, Mattson Instruments, Mercy Medical Center, Milmour Products, Inc., National Electronics Distributors Assoc., Nordenia International AG, Packaging, Packaging Systems, PennWell Publishing Co., Perimeter Exhibits, Plant Engineering, PMMI, Portola Packaging, Postalia, Inc., Power Engineering, Power Trends, Inc., Prepared Foods, Processing, Psychological Resources, Putman Publishing Co., Qualitron Systems, Inc., Research & Development, Rreef Corporation, RWT Corporation, Schmalbach-Lubeca, Serac, Solid State Technology, Silgan Closures, Synchro-Start Products, Inc., Thomas Publishing, Today's Chemist At Work, Tripos, Inc., US Can, VIA Development Corporation, Videojet Systems International, Wallace Computer Services, Walter Kidde, Watt Publishing, White Cap, Inc., Zenith Controls, Inc.
Client ITW Linx challenged the team at USA Strategies to come up with an exciting promotion for a product usually seen as a commodity. As the senior creative on the project, Richard conceived of a humorous video to generate a new level of differentiation. He wrote the script and assisted at the shoot with the video team from Image Base. He also wrote the second video below, treating the same product in a serious manner.
Other Work Samples:
· Case Study on Morton Arboretum Web Site (Client: Breakthrough Technologies)
· Case Study for the Education Market (Client: Breakthrough Technologies)
· Web Site Content: Beverage Packaging Industry (Client: Silgan Closures)
· Produce Industry Case History (Client: Produce Pro Software)
· Enterprise Resource Planning Brochure (Client: Produce Pro Software)
· Packaging Industry Brochure (Client: Cloud Packaging Solutions)
· Production Page: Live Theatre (Client: Polarity Ensemble Theatre, including web site content, design and coding)
· Season Announcement: Live Theatre (Client: Polarity Ensemble Theatre)
· Magazine Ad: Wine Cork Replacement Product (Client: ZorkUSA)
· Consumer PR: Art Materials (Client: Jack Richeson)
· B2B PR: Art Materials Retailers (Client: Jack Richeson)
· Medical Product Sell Sheet (Client: Biomist, Inc.)
· Beverage Closure Flier (Client: Portola Packaging)
· Electronics Industry Brochure (Client: Grayhill)
· Specialty Manufacturing Services Brochure (Client: Somec)
Entire contents ©2017 by Richard Engling
Richard Engling: Advertising Copywriter, Technical Copywriter, PR, public relations, press releases, business-to-business communications, business writing, advertising writer, marketing writer, web content writer, technical writer, sales letters, speeches, scripts, video scripts, newsletters, eblasts, ads, brochures, direct mail, technology primers, technology launch specialist.